© 2020 by Design44. Proudly created with Bison Creative


The very best handmadegifts and Scandinavian lifestyle store over 2 floors.


Design 44 was opened in 2013 by Jade Devall and has become one of the best lifestyle and gift shops.


Jade's passion to showcase independent local businesses has driven the shop to become one of the most successful and independent shops in the Midlands. Her drive and passion comes from having worked in the design industry for over 8 years and also owning her own design company.


Design 44 strives to help small businesses have a retail platform in which to expand and sell their products, Jade also sources the very best design-led gifts and interiors from British, Danish and Dutch design which has become a true passion for Jade which provides the best trend driven Scandinavian style

right in the heart of the City.


Come and visit us and be sure to be amazed by the array of exciting and colourful products we have to offer.

We have also have a second shop in Intu Derby located on the Ground floor opposite Thorntons.